Google page experience update for desktop rolls out

In 2022, Google began a nine-day rollout of the desktop version of its page experience update.

Page experience was made up of several Google search ranking factors, including the mobile-friendly update, Page Speed Update, the HTTPS ranking boost, the intrusive interstitials penalty, safe browsing penalty and Core Web Vitals.

The page experience update for desktop included all the signals from the mobile version (except for mobile-friendliness, for obvious reasons):

• Largest Contentful Paint (LCP)
• Cumulative Layout Shift (CLS)
• First Input Delay (FID)
• HTTPS security
• Absence of intrusive interstitials

What Google said:

• “While this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account… Given this, sites generally should not expect drastic changes.”

Read all about it in Google page experience update for desktop now rolling out.

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These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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