[unable to retrieve full-text content] http://www.adweek.com/digital/tides-spotless-super-bowl-campaign-as-seen-from-inside-the-brands-war-room/
[unable to retrieve full-text content] http://www.adweek.com/digital/tides-spotless-super-bowl-campaign-as-seen-from-inside-the-brands-war-room/