Publicis A.L.I.C.E., a proprietary carbon calculator created to help reduce emissions from the ad creation process. A.L.I.C.E is certified and aligned with the Green House Gas Protocol, is being used in over 55 countries for hundreds of clients.
The company is also requiring sustainability training via Marcel for all employees “so that we can continue to minimize our planetary impact as we help sustainably grow our clients’ businesses,” according to the memo.
On the health front, Publicis will continue to support Working with Cancer, an initiative founded two years ago by the company that aims to end the stigma around cancer in the workplace. In time for World Cancer Day, February 4, Publicis will announce a new initiative to accelerate Working with Cancer’s mission.
