Fraser also noted that creators of niche communities can diversify their content by encouraging followers to access exclusive material on platforms like Patreon and by connecting with audiences across multiple platforms.

Due to the fluctuations of social media platforms, creators are increasingly looking for ways to connect directly with audiences by launching blogs, websites, or newsletters.

“More creators are recognizing the importance of ‘owning your audience’ and have made moves to drive followers to newsletters or other more private community spaces,” said Natalie Silverstein, chief innovation officer at Collectively.