TikTok Fans to Choose Next Color for Gap’s Iconic Logo Hoodie

  Rassegna Stampa, Social
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If it’s hot on TikTok, it’s worth acting upon. That strategy is being used by Gap, as its TikTok followers will choose the next color for its iconic logo hoodie, to be released this fall.

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https://www.adweek.com/social-marketing/tiktok-fans-to-choose-next-color-for-gaps-iconic-logo-hoodie/