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Summer doubles as peak ice cream-sharing season. While there are plenty of brands to choose from, the Tillamook County Creamery Association (TCCA) says that its ice cream leads the pack for one major reason: it’s super, super creamy. That’s why the brand is investing another year in its Partnership for Creamier Ice Cream (PCIC) platform, which launched in 2021 with style influencer Baddie Winkle.
https://www.adweek.com/creativity/tillamook-continues-its-partnership-for-creamier-ice-cream-with-jenny-slate/