The brand is also openly courting Gen Z, who it reports make up most of its users, are less jaded when it comes to online dating and care more about connection, according to Danzi.

Later this year, Tinder plans to launch a new “high-end” membership program and a product refresh that will cater to its Gen Z audience with features such as prompts, quizzes and conversation starters. 

The app also said it is testing an artificial intelligence tool that could enhance users’ profiles by selecting their best photos.