A Canadian medical center is employing the personal touch to fight prejudice and dispel misconceptions by opening a pop-up spa where all 15 massage therapists are HIV-positive. The provocative activation was created by agency Bensimon Byrne for HIV/AIDS treatment center Casey House. Located in downtown Toronto, the spa, called Healing House, will offer free hand,… https://www.adweek.com/creativity/to-confront-stigmas-this-pop-up-massage-spa-is-staffed-only-by-hiv-positive-therapists/