This Sunday, for the first time in nine years, The CW will be expanding to a sixth night of programming. And while the move has already helped the network’s bottom line–this summer, the additional night of inventory fueled a 15 percent increase in upfront volume–The CW now faces a tougher challenge: making sure audiences are… https://www.adweek.com/tv-video/to-market-its-sunday-night-expansion-the-cw-has-completely-torn-up-the-rule-book/