Do you think your tool could go TikTok viral? Why or why not?
Who knows? TikTok is unpredictable, but I think it has potential. Everyone’s tired of the mediocre audio from basic headphone mics, and the Yeti GX offers a simple, effective upgrade. It’s especially appealing for anyone with a desk setup, as the boom arm can be easily moved out of the way when not in use. It’s a small change that can make a big impact, and that’s the kind of content that resonates on TikTok.
We want to know what tools you use to make you successful. If you’d like to contribute or know someone who would want to be featured in Tools of the Trade, contact kyle.obrien@adweek.com and fill out our survey.