Top 5 TV-Themed Brand Activations at New York Comic Con 2024

  Rassegna Stampa, Social
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Paramount+’s Dexter: Original Sin activation at NYCC 2024.

Paramount+’s Dexter Original Sin

To promote the premiere of its upcoming prequel series Dexter: Original Sin, which focuses on how a young Dexter Morgan became a serial killer, Paramount+ will have an activation on the convention floor inspired by the antihero protagonist’s “kill room.” Fans will have the opportunity to go through the immersive room for photo opportunities, and there’s a conjoining merch booth where fans can purchase items like t-shirts and water bottles.

Nickelodeon’s SpongeBob Squarepants activation at NYCC 2024.

Nickelodeon’s SpongeBob Squarepants

To celebrate the 25th anniversary of SpongeBob SquarePants, Paramount and Nickelodeon has an activation transporting fans to Bikini Bottom for photo opportunities and to play games inspired by the show.

It is a smaller activation than a similar one at San Diego Comic Con, which included a 12-feet-tall Fountain of Positivity that shot water from SpongeBob’s pores.

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