In recent months, John Deere, Lowe’s, and Target also scaled back their DEI commitments to varying degrees.

ADWEEK approached Toyota for comment. At the time of writing, it had not yet responded.

A Toyota spokesperson told Bloomberg that Starbuck’s impact on its decision was minimal, saying his posts had spurred a few hundred queries from employees, along with questions from a “small population” of dealers, and roughly 30 customer calls to its call center.

The automaker said in its memo that it plans to “narrow” [its] community activities we aligned with its commitments to “STEM (science, technology, engineering, and mathematics) education and workforce readiness.”