Mountain Dew has revealed that actress Tracee Ellis Ross, who stars in the ABC show Black-ish, will be one of the famous faces viewers can expect to see in its Super Bowl 2020 ad.
The PepsiCo brand has not yet shared the spot itself, but earlier this month it released a teaser that references The Shining. The 10-second trailer features a parody of the horror movie’s eerie typewriter scene.
Judging from her latest Instagram post, it appears Ellis Ross will do her best to channel Shelley Duvall—who famously screamed her way through The Shining in the role of Wendy Torrance, wife of Jack Nicholson’s maniacal Jack Torrance—in the Mountain Dew commercial.
As of now, it is still unclear which other celebrities will round out the brand’s “epic reimagination” of one of the movie’s most famous scenes.
Mountain Dew is working with TBWA\Chiat\Day New York on this year’s Super Bowl commercial, which will promote the brand’s zero-sugar variety unveiled earlier this year. The agency won the account last year, ending the soda brand’s longtime partnership with BBDO.
In December, Adweek confirmed that Mountain Dew would return to the Super Bowl this year after sitting out the Big Game in 2019.
https://www.adweek.com/brand-marketing/tracee-ellis-ross-to-star-in-mountain-dews-super-bowl-ad-which-will-parody-the-shining/