After launching his own hard seltzer brand earlier this year in partnership with Anheuser-Busch, Travis Scott is taking the 7% agave-based seltzer on tour with him.
https://www.adweek.com/brand-marketing/travis-scotts-cacti-hard-seltzer/
Travis Scott’s Cacti Takes Over Miami as Hard Seltzer Faces Competition From Canned Cocktails