Tubi wants to remind everyone they can watch the streaming platform for free.

Today, Fox’s ad-supported streaming service launched a new ad campaign, “Free for Everyone,” which features a series of commercials that articulate how the AVOD is truly free for everybody—no matter who they are. That includes everyone from teachers raising the next generation of world leaders to students who skip class to throw rocks at windows.

The campaign, which was co-created with Mischief @ No Fixed Address, will air in broadcast and be paired with an influencer-led campaign that will be available on social media.

“Tubi is so much more than its free status, and we’ve built a brand that reflects the core truth of our platform—a place to celebrate all the stories our viewers love,” said Nicole Parlapiano, Tubi CMO, in a statement. “But, recent research showed us that 62% of consumers who were familiar with Tubi still didn’t know we are free.”

Tubi’s ability to be cheeky about its advertising is one of its strengths, according to Greg Hahn, co-founder and chief creative officer at Mischief.

“Tubi approaches everything in a way that separates them from the streaming crowd,” Hahn said in a statement. “The marketing team has a strong belief that every message is a chance to build the brand. In this case, it means finding an entertaining, unexpected, and brutally true way of talking about the fact it is free.”

The brand has debuted multiple creative campaigns this year alone, including “Watch What You Actually Want to Watch” as a part of its launch in the United Kingdom in July and “Tubi is More Popular Than,” which compared the size of Tubi’s audience to popular things in the world, such as being French or having babies.

Tubi has surpassed 81 million monthly active users and recently reached 2.1 percent of total TV viewing time, according to Nielsen’s The Gauge.