Product manager Ellen Havlicek said in a blog post that conversation insights enables publishers to see tweets they may have missed via the social network’s content listening tools, which go beyond mentions and hashtags.

Tweets that are surfaced are displayed on a customizable dashboard, enabling publishers to see what is being said about them minute-by-minute over time.

Features in the conversation insights tool include:

• An interactive graph that displays how many tweets there are about the publisher.
• Top accounts talking about the publisher or engaging with its content, filtered by follower count or frequency.
• A timeline of tweets about the publisher that can be filtered by follower and engagement thresholds, language, tweet format and verification status.

Havlicek added that in the future, publishers will be able to engage with tweets, share tweets or reply directly via the tool.