At the time, “[privacy law] didn’t seem very sexy,” she added. “So, women got to do it. And now we’re all here.”
However, privacy is a risky road to navigate, especially for Uber.
The company plans to test ads, based on riders’ trip history, that show up at least three times during their journey, sparking concerns about people’s privacy.
“Uber is that company where you can see the impact of your work almost immediately,” said Zefo. To mitigate risks, Zefo and her team conduct privacy reviews and suggest relevant mitigations for any potential threats.
“I want to see examples of those coming to life,” she said. “And that’s why you test these things.”