Welcome to this episode of the Marketing Vanguard podcast. Today’s guest is Alex Schultz, chief marketing officer and vp of analytics at Meta. 

We discuss Schultz’s career journey, the role of the CMO at Meta, the integration of brand and performance marketing, understanding different audiences, and the challenges and opportunities in the marketing landscape. He also shares his passion for marketing and how he turned it into a career, as well as Meta’s strategies for promoting their products and working with creators. 

“People have got too hung up on the distinction between brand and performance. I think all marketing should deliver results for the company,” he said. “You should combine brand and direct response because they both work together to deliver outcomes.”

Schultz has held the top marketing job at Meta since 2020, overseeing marketing, product analytics, and global experience, design and creative. He’s also led the product analytics team since 2015 and the global experience team since 2011. Notably, in 2021, Alex and his team led the company’s rebrand from Facebook to Meta.

Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify.