Unilever Outlines Strategy Behind $68 Billion GSK Consumer Healthcare Bid

  Rassegna Stampa, Social
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Unilever has outlined why it has tabled three bids, with the latest at around $68 billion, for the Consumer Healthcare division of GlaxoSmithKline (GSK). Following an “extensive” review, the British owner of Ben & Jerry’s, PG Tips, Dove and Lipton Tea has decided that its strategic direction should be to “materially expand” its health, beauty and hygiene offer.

https://www.adweek.com/brand-marketing/unilever-outlines-strategy-behind-68-billion-gsk-consumer-healthcare-bid/