Unleashing the Power of Tech Marketing
In this issue we’re celebrating the forces of change in sports and tech. Our Champions of Change honors those who are redefining the limits of sports marketing. And we start with an in-depth profile of NCAA Women’s Basketball champion Angel Reese, who has changed the game for college athlete endorsement deals.
Also in this issue: our inaugural AI Awards, which spotlight the people and products leading a technology revolution. Nowhere are the forces of change more apparent than in the onward march of technology, particularly generative artificial intelligence. While we haven’t yet realized the full potential of gen AI, our goal is to home in on how the media and marketing communities can harness the power of tech in ways that drive real business impact and not just buzz.
The basketball star is among the top female NIL earners in the US
The athletes and executives at the top of their game
The basketball star is among the top female NIL earners in the US
The athletes and executives at the top of their game
Adweek’s Brand Genius Honorees on what tech they are most interested in implementing in 2024
The marketers most dependent on signals are often the least likely to be prepared
Presenting Adweek’s Inaugural AI Awards
Presenting Adweek’s Inaugural AI Awards
Biases will exist when white men are building most AI tools
Copyright law favors creators, but commercial compromise offers a hedge against uncertainty
Building resilient brands that stand the test of time through storytelling
What used to take 8 months shouldn’t take more than 8 hours
Previous Tech Marketing Coverage
https://www.adweek.com/media/the-power-of-tech-marketing/