Creatives and marketers, both agency-side and in-house, should start thinking about integrating neurodesign and how it can make the creative product more commercially effective. The best way is to turn to experts to help embed the principles of neurodesign into your teams’ everyday psyche and practice—but you can start by just being more aware of potential triggers that may be inadvertently built into visual output. You can move gradually toward more deliberate employment of these principles to enhance your work.

Each of the 16 neuroaesthetic triggers help in isolation, though are more often used together when reviewing creative work. They’re sticky and become part of your everyday parlance, helping you focus on objectivity—how the brain reviews and reads the creative stimulus placed in front of it. By aligning creative vision with underlying principles of human psychology, we move a step further to professionalizing the perception of creativity at the highest level—so those sell-ins at C-level become that much easier.