Ronnie Singh, better known online as Ronnie 2K, parlayed being an avid gamer and message board participant into becoming a prominent figure in NBA 2K basketball game series and a leading presence on social media across gaming, sports and entertainment.

Since joining video game developer 2K in 2008, Singh has built a strong reputation based on his vision. He uses an authentic and friendly direct-to-consumer voice to create connections with top talent and well-known brands. His engaging content has helped him amass an audience of over 3 million organic followers.

He has acted as a link between 2K’s community, players and developers. His responsibilities include hosting duties, conducting talent interviews, revealing ratings and giving prerelease game details. Both Singh and 2K take pride in providing gamers of all backgrounds the chance to connect, create, express and engage with the games they love.

In this episode of Young Influentials, ADWEEK digital editor and host Colin Daniels sits down with Singh as he shares his passion for gaming, how he got his start, and what we can expect from 2K in the future.

Stream the new episode below, or listen and subscribe on Apple Podcasts, Spotify, Pandora or iHeartRadio.