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The US Open keeps serving up an increasing number of diverse, engaged fans, and brand sponsors know it often requires more than a logo to hold court at this stateside Grand Slam.
Last year, 799,402 people came to the United States Tennis Association (USTA) Billie Jean King National Tennis Center in Flushing, Queens, during the two weeks of the 2023 US Open main draw. That beat 2022’s record of 776,120 and sold out every event in Arthur Ashe Stadium for the second-straight year after never doing so previously.
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