The company said there are currently more than 5,000 live shopping sessions per day on TikTok Shop in the U.K.

“Throughout 2024, TikTok continued to redefine how we discover, create, and connect through the shared language of video,” global head of content James Stafford said in a statement. “From small businesses launching global brands to creators and artists at the forefront of cultural movements, TikTok is a catalyst for economic growth, cultural trends, and social impact. We celebrate our global community who have inspired and entertained us this year, as we remain committed to nurturing a positive and inclusive environment where everyone can bring joy, have a unique voice, and a chance to shine.”