First brewed by Austrian immigrants back in 1865 in Toluca, Constellation Brands’ Victoria remains one of Mexico’s most recognizable beers. With a logo that sports the mythical king Gambrinus—fabled to be able to put back 144 pints in a single session—Victoria has a history of embracing its jovial side while celebrating tradition.
https://www.adweek.com/brand-marketing/victoria-beer-celebrates-its-ties-to-mexican-tradition-in-summertime-campaign/