When the world went into lockdown last spring, everything from music festivals to tech conferences came to a halt. All of a sudden, we became our own bartenders and pastry chefs, and we were more tuned into our social media accounts than ever before. Then, like a shining beacon in a dark room, Nathan Apodaca—better known as Doggface208—skateboarded while singing Fleetwood Mac’s “Dreams” and drinking Ocean Spray cranberry juice before posting it on TikTok.