Food and snack pairings
In addition to recommended content, Vizio is partnering with food delivery apps and quick-service-restaurant brands to advertise dinner and snack options, with a QR code to connect viewers to an ordering app.
The company is also announcing that it secured exclusive TV streaming rights for the second season of NBTV cooking show Tom Colicchio’s The Pantry. To promote the show, celebrity chef and executive producer Colicchio will join Katherine Pond, Vizio group vp of platform content and partnerships, onstage for a fireside chat during the NewFronts presentation.