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Warner Music Experience created a Snapchat augmented reality try-on lens for Grammy Award-winning virtual band Gorillaz.
Snapchatters can access the lens via Lens Explorer or Snapcode, and selecting Tap to Scan will virtually outfit the user in two new Gorillaz sweatshirts, enabling them to tap for different colors.
The lens will also play “Thundercat,” a single from the band’s upcoming album, Cracker Island, which is set to be released Feb.
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https://www.adweek.com/social-marketing/warner-music-experience-crafts-snapchat-ar-try-on-lens-for-gorillaz/