Spruce

P&G is using a regional Super Bowl buy to introduce its latest product, Spruce, a fast-acting weed and grass killer that’s safe for use around people and pets. The ad, to be seen in 19 markets, features ’90s group, the Baha Men, making a nod to the 25th anniversary of their signature song, “Who Let the Dogs Out.” The answer: it’s Spruce. As dog lovers, The Baha Men got excited about the launch, according to the brand. 

Georgia Aquarium

The Georgia Aquarium and agency Doe-Anderson are breaking a regional, multi-city brand campaign, “Where Wonder Lives,” with a pre-game Super Bowl buy and in-game ad in 10 target markets: Ashville, Greenville, Charlotte, and Raleigh-Durham, N.C.; Jacksonville, Fla.; Birmingham, Al.; and various metro areas in Georgia. The campaign will run across live and streaming TV, as well as print, social, digital display, OOH, digital video, and digital audio.