CNN averaged 594,000 total primetime viewers and 119,000 A25-54 viewers in the demo during primetime for gains of +12% and +8% in the demo compared to the previous week. In total day, the network had 465,000 total viewers and 84,000 viewers in the demo for week-to-week gains of +11% and +17% in those respective categories.

In relation to all the cable networks, CNN remained fifth in total viewers and moved from 11th to ninth in the demo. During total day, it remained in the No. 4 position in total viewers and moved up from 10th to fifth in the demo. 

When looking at these networks’ performance during the same period a year ago (the week of Feb. 26):

• During primetime, Fox News was up by +48% in total viewers and +67% in the A25-54 demo. During total day, the network also saw gains of +46% in total viewers and +56% in the demo.
• MSNBC was flat in total viewers and down -7% in the demo. During the total day, the network was down -20% in both total viewers and the demo.
•  CNN’s primetime lineup rose by +4% in total viewers and stayed flat in the demo. During total day, it was down by -1% in total viewers and -5% in the demo.

PROGRAMMING:

Fox News took 13 out of the 15 spots of the most-watched cable news shows of the week in total viewers, with The Five (4.622 million viewers at 5 p.m. ET) staying at the top. MSNBC’s The Rachel Maddow Show (2.100 million viewers at 9 p.m. ET) landed in the 13th spot while The ReidOut’s finale (1.690 million viewers at 7 p.m. ET) came in at No. 15.

Jesse Watters Primetime (516,000 viewers at 8 p.m. ET) led the way in the Adults 25-54 demo, with Fox News occupying 14 out of the 15 top spots. The ReidOut (233,000 viewers at 7 p.m. ET) nabbed No. 13 for its farewell episode on MSNBC.

Prime Time

Total Day

Week 2-24-25 Cable Ranker by Adweek on Scribd

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