The partnership also allows brands to take greater advantage of creators’ abilities to both understand and monetize audiences. 

“We know creators are uniquely positioned to deliver critical campaign messages directly to their audiences in ways other channels can’t,” said Fisher. “Often the messenger is just as important as the message itself.”

The initial creators in this new program include:

●      Jonny Morales
●      Chase Brown
●      Kahmora Hall
●      Tiffany Yu
●      Jo Beckwith
●      Cienna Ditri
●      Sasha Hamadani, MD
●      Rowan Ellis
●      Matthew Maxfield
●      Matthew Schueller