Skin care brand EOS took a gamble last year when it based an entire product and marketing strategy on a video from TikToker Carly Joy (@killljoyy), which enlightened women across the world in how to “bless your fucking cooch.”
https://www.adweek.com/brand-marketing/what-a-tiktok-experiment-taught-eos-about-taking-risks-even-in-tough-times/