For Generation Z, swiping, tapping and scrolling are about as second nature as breathing. For those born after 1997, life without the internet is a foreign concept. 85 percent of Gen Zers use social platforms to learn about new products, and about one-half say they “can’t live without” YouTube. So it might come as a… https://www.adweek.com/digital/what-generation-zs-migration-away-from-social-means-for-marketers/