The launch of Dove’s iconic “Real Beauty” campaign in 2004 marked the first time I had ever seen a body that looked like mine celebrated on television. With what was then considered a bold move, Dove gained a place in my heart and in my Target cart for life by offering something money can’t buy–a greater sense of comfort and belonging in the world. Years later, an exponentially growing category of inclusive brands like Fenty Beauty and Good American continue to make billions following suit.