Despite the updates, the list still has room for improvement. Marketers previously told ADWEEK that the What We Watched Report could benefit from more granular breakdowns of gender, income, race, psychographic or behavioral information.

This type of information is more readily available for marketers using Facebook or Google for advertising, and ad buyers recently told ADWEEK they were also looking for more granularity and attribution from the streamer following the TV upfront announcement that it’s bringing its adtech in-house.

“For advertisers, I’d still like to see this all further broken down by unique households as well as demographics,” Proulx said. “This would give media planners a sense of what their specific target audiences are watching.”

In addition, the What We Watched report data is self-reported, and marketers could benefit from third-party verification to validate information before making any investment decisions.

Despite the report’s shortcomings, including two yearly data drops not being fresh enough for campaigns to activate, Benes said the release also plays into Netflix’s overall strategy as it moves away from reporting subscribers, a practice it will cease in 2025.

“Giving more visibility into how time is spent on their service gives them a stronger story to tell around those metrics,” Benes said. “For generating ad inventory, view time is more important than mere views.”