“We’re all saddened and scared by violence, but using those emotions to raise your profile is distasteful.”

Another comms agency owner, who asked not to be named, flagged that platforms such as LinkedIn were currently littered with negative and angry conversations in regards to the conflict, and that those angry conversations served no good effect other that to potentially create hysteria.

“Business leaders would be best advised not to post on LinkedIn—it may be a more professional forum, but it’s still social media with all the hysteria that whips up,” they added.