Foot Locker
Not so much a Foot Locker as a collection of shoe brand activations, this “experience” in a former multi-story H&M built itself around a court with a giant LED display and was flanked on either side by Nike’s museum of releases for Jayson Tatum, Michael Jordan, and Jordan Brand’s Black Label collection, among others.
Upstairs, a DJ set the vibe as Adidas built its activation around Anthony Edwards’ lie detector, Puma and LaMelo Ball took it to the sewers with the Teenage Mutant Ninja Turtles (who Puma built an entire pizza shop around just down Powell Street), Anta and Kyrie Irving opened a Jersey-style deli, and New Era sold caps out of a trolley.
American Express
Locking into its partnership with TNT Sports’ Inside the NBA, Amex took over a former Uniqlo and filled it with tributes to the show and hosts Kenny Smith, Ernie Johnson, Charles Barkley, and Shaquille O’Neal.
