While Google executives Adrienne Lofton and Kate Johnson were both part of the discussion, they were surrounded by luminaries, including WNBA Commissioner Cathy Englebert; New York Liberty CEO Keia Clarke; Golden State Valkyries president Jess Smith, and CMOs Lauren Stafford Webb (SoFi), Lara Balazs (Adobe), Zena Arnold (Sephora), and Dana Marineau (Rakuten).
AT&T
As an official NBA partner, AT&T had its brand all over the place on All-Star Weekend: practice, media day, the HBCU Classic, the dunk contest, local appearances by WNBA star Sabrina Ionescu, etc. At the NBA Crossover fan festival at the Moscone Center, however, it let fans check out a changing LED court with a customizable hoop and sent them home with a video of their efforts.
They not only got to check themselves out on AT&T’s big screen, but throughout the weekend, they got to line up and meet Ionescu, Shai Gilgeous-Alexander, and dunk contest champ Mac McClung.
Coinbase Arena
Jacob M., we still want to know who you are.
Coinbase built an LED-ensconced basketball court around a robotic hoop with a smiling digital backboard that moved as players tried to shoot at it. Throughout the weekend, NBA stars Andrew Wiggins, Cade Cunningham, Draymond Green, and James Harden tried to figure it out, with Cunningham getting second place and Harden at one point spiking the ball in disgust as the backboard taunted him.
