Club Thirty

In his town, All-Star Weekend was—in many ways—Stephen Curry’s weekend. 

He dropped limited-edition shoes from his Under Armor line at San Francisco’s new Shoe Palace location. He was named MVP of the All-Star Game after leading Shaq’s OGs to the title in a new format he helped create.

But the masterpiece—the lens through which to view all pieces of his empire on All-Star Weekend—was Club Thirty. Located in the Splash space at Thrive City just outside Chase Center, Club Thirty was built by creative firm 7k on behalf of Curry’s off-court business collective, Thirty Ink.

Balancing story-high LED displays and scrolling scoreboards with soft lighting, wood-grain-and-brass accents, and plush banquettes and barstools, Club Thirty showcased Curry’s Gentleman’s Cut bourbon at its bar, highlighted his career with a Legacy Museum of personal memorabilia (including his latest gold medal from the Paris Olympics), and launched new programming from his Unanimous Media with help from iHeart Podcasts and All The Smoke hosts Matt Barnes and Stephen Jackson. 

Curry’s team showed up, and not just his Warriors teammates (among other athletes and celebrities). Longtime partners Rakuten sponsored Club Thirty’s green-screen photos and tunnel walks, while Warriors arena namesake Chase put its brand behind the venue’s interactive legacy wall for fans and VIPs as well as viewing parties the night before.