In this video, Entrepreneur Network partner Jason Saltzman sits down with Jonathan Kim, co-founder of Appcues. When Appcues launched on Product Hunt, a digital curation of new apps and tools, the company was flooded with product demands. 

Kim celebrated because Appcues had what seemed like a never-ending flow of users. However, Kim and the company realized that only a small percentage of people who had bought the product were actually using it. So, how did this entrepreneur change his users habits?

He fired them. Yeah, you heard that right — he fired paying users.

Click play to learn more.

Related: What’s the Best Way to Let Go of Good Employees?

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon Fire, Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

https://www.entrepreneur.com/video/305969