A long-term effort
Previous iterations of Channel 4’s Diversity in Advertising Award have sought to improve the representation of ageism (won by Tena and AMV BBDO), minority ethnic groups (won by EA Sports and adam&eveDDB), LGBTQ+ communities (won by Starbucks and Iris) and mental health (Lloyds Bank and adam&eveDDB).
This is the first time that Channel 4 has repeated a theme–visible or nonvisible disability, which was the focus of its inaugural contest.
Channel 4 is known for its own portrayals of disability in advertising with its ongoing Paralympics campaign “Superhumans,” which has won at Cannes Lions for each of its three chapters.
CREDITS:
Client: Vanish (Reckitt)
U.K. marketing director, Reckitt: Cigdem Kurtulus
Head of media for U.K. Hygiene, Reckitt: Alex Owen
Senior brand manager, Reckitt: Claudia Weston
Creative agency: Havas London
U.K. group CEO, Havas Creative: Xavier Rees
Chief creative officer: Vicki Maguire
Reckitt global executive creative director: Elliot Harris
Creative director: Nick Rowland
Creative team: Hollie Iles (Senior creative), Sasha Midgley (Creative) and Aly Marx-Blackwell (Creative)
Global managing director: Tamara Greene
Managing partner: Ainhoa Wadsworth
Business director: Dom Skuratko
Senior account director: Catherine Martyn
Account director: Nicole Burgess
Account manager: Irina Patrichi
Executive strategy director: Britt Iversen
Group strategy director: Becky Taylor-Wilkinson
Strategist: Tom King
Head of creative services: Shaun Musgrove
Head of production: Katie Keith
Head of film: Louise Bonnar
Senior film producer: Katie Wood
Assistant film producer: Sian O’Halloran
Creative production director: Stefanie Price
Creative producer: Kieran Worboys, Lucy Farrell
Senior brand designer: Sarah Butler
Senior designer: Darta Losane
Conceptual designer: Morgan Shipley
Senior business affairs manager: Marta Kisluk
New business and consultant: Charlotte Anderson
Production company: Smuggler
Director: Tom Hooper
Executive producer: Lucy Kelly, Fergus Brown
Producer: Molly Pope
DoP: Steve Annis
Production designer: Robin Brown
Production manager: Meghan Young
Production coordinator: Sidney Arthur
Production runner: Izzy Davis
1st AD: Chris Kelly