Its not just about brand activations, but about redesigning company infrastructure to offer more experiential products and services. Recently, brands like Gatorade unveiled marketing transformations reminiscent of what Chatterjee described on stage.
Digital marketing practices concern some consumers that find it invasive, the analyst acknowledged. So brands that can develop experiences that excite consumers are likely to win them over, Chatterjee thinks.
“These are things that will be much more intuitive [for consumers],” he said.
