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LTK, the platform that underpins a large portion of the creator economy, is transforming into a standalone ecommerce platform with the help of its new agency of record, Deloitte Digital, and it wants to let the mass market know. It edged toward that goal today by launching its first national ad campaign.
https://www.adweek.com/agencies/why-ltk-chose-deloitte-digital-as-its-first-aor-to-lead-its-mass-market-debut/