Will Ferrell Covers Fleetwood Mac in PayPal’s Largest Ad Campaign to Date

  Rassegna Stampa, Social
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Can you hear Will Ferrell calling out your name?

Well, he is, sort of, in a new ad for PayPal. In a 60-second spot that’s part of the digital wallet company’s biggest ad campaign to date, Ferrell belts out a version of Fleetwood Mac’s 1988 Everywhere to demonstrate that the PayPal Debit Card can now be added to users’ Apple Wallets, allowing for contactless payments anywhere that accepts Apple Pay.

The ad is airing tonight on ESPN ahead of the NFL’s first Monday Night Football game of the season. It will continue to run on various networks through the end of the year.

The partnership with Apple is part of a broader suite of features, called PayPal Everywhere, that the company released on Sept. 5. In addition to contactless payments through Apple Wallet, users can set up an auto-reload feature to continually top up their balance from another account.

PayPal also now offers 5% cash back (up to $1,000 monthly) on any single category chosen by the user, which Ferrell also references in his musical performance. The category-specific cash back can be stacked with rotating offers from retail partners including DoorDash, Domino’s, Sephora, Instacart, and Petsmart.

“PayPal is truly everywhere and more rewarding than ever,” Geoff Seeley, chief marketing officer at PayPal, said in a statement. “This points to the exciting direction we’re heading in as we continue to evolve PayPal into an easy, safe, and rewarding way to shop everywhere.”

The campaign also marks the launch of a new visual look for PayPal that will run across out-of-home, digital, streaming, radio, audio, and social.

Raising its brand profile coincides with another major effort that PayPal has undertaken in 2024: building an ad network.

The company announced in May that it planned to build out an ads business leveraging the reams of consumer data that it has collected since it was founded in 1998. To do so, the company hired Mark Grether as senior vice president and general manager of PayPal Ads. Grether was fresh off successfully fulfilling a similar mandate at Uber, which recently announced it would hit $1 billion in ad revenue this year.

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https://www.adweek.com/commerce/will-ferrell-covers-fleetwood-mac-in-paypals-largest-ad-campaign-to-date/