Elsewhere, Wirecutter had its best Cyber Week in history, generating 33% more product clicks and 10% more pageviews per reader compared to last year, according to the company. It also saw a 3% year-over-year growth in search traffic.

“In a year where Google has decimated traffic for countless media brands big and small with seemingly arbitrary dictums,” McNerney said, “this partnership signals what they do approve of: independent reviews written by in-house journalists at an established media brand with the appropriate domain authority.”