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Once largely closed off to the world, today’s China is a new frontier for opportunistic brands. The sheer scale of the country coupled with the fervor of a consumer base still energized by the relative newness of a semi-open market make for a standalone combination in the world of consumer goods.
https://www.adweek.com/commerce/with-chinese-ecommerce-ahead-of-the-us-digital-marketing-gets-trickier/