This reaffirms the value buyers place on accessible, personalized content. With the average buyer spending just 17% of their time meeting with potential vendors, DSRs allow GTM teams to make the most of every interaction with prospects. Storing compelling, individualized content in one place entices potential customers to keep coming back for more—especially if they know new information will be waiting for them.

Digital sales rooms make accessing personalized content seamless and efficient for prospective buyers, and there is a proven correlation between increased personalization and buyer engagement. By leveraging the power of DSRs, enterprises can expedite personalization and their sales processes overall, ultimately delivering better customer experiences across the board.