Now that Amazon has helped kill off Toys R Us, it wants to borrow the retailer’s iconic print holiday toy catalog. The online behemoth is interested in creating its own print catalog to mail out and also be handed out at Whole Foods (which it owns), according to Bloomberg.
Toys R Us was plagued with billions in debt when permanently closed last month — in part because of competition from online stores like Amazon. For many kids, its “Big Book” toy catalog was a staple of fall. The 100-page catalog would arrive near the end of October for kids to look through and create a wishlist before December.
Now that the retailer is done, various companies are trying to scoop up the customers that headed to their shelves every December. Party…
https://www.theverge.com/2018/7/4/17534310/amazon-toys-r-us-holiday-toy-catalog-business