“We are proud to support the league in its efforts to continue expanding the game,” said Matt Kalish, president of DraftKings North America. “It is a priority for us to deliver the most engaging WNBA content to DraftKings’ platforms, and through our collaboration with the WNBA this season, we will be able to enhance the experience for millions of our customers and WNBA fans.”

This gives DraftKings exclusive rights to league and team IP and marketing, activation and branding rights around WNBA events like All-Star and the playoffs. It will also be presenting partner of the WNBA Postseason Push highlights and social content platform in September.

“The WNBA is growing, expanding across the board and partnering with industry leaders like DraftKings enables us to offer WNBA fans additional ways to engage with their favorite teams and players, responsibly and with integrity,” said Colie Edison, WNBA chief growth officer. “This opportunity for DraftKings to lean in with us to support women’s sports will welcome more fans to the WNBA.”