Deloitte’s Impact of Sports on Women’s Professional Success study also found that, of respondents who make over $100,000 annually and are in management or leadership roles, 69% have played competitive sports.

“As we embark on the playoffs after a milestone season for the WNBA, it’s a perfect time to highlight the importance of supporting women in sports and business at all levels,” WNBA commissioner Cathy Engelbert said in a statement. “As someone who played sports as a young girl through college, I hope that these efforts continue to inspire young girls and women to keep following their dreams in whatever career they aspire to.”

Deloitte has been a longtime partner of the WNBA and is an inaugural WNBA Changemaker—a partnership and sponsorship program designed to help the league overhaul its business.

Full court press

This isn’t the first time Reynolds has teamed up with the WNBA. Earlier this month, the Maximum Effort AVOD channel on Fubo announced the unscripted comedy series the Syd + TP show, starring Colson and Plaisance. The series premiered Monday evening and is executive produced by Reynolds.

“As a girl dad, co-chair of a Welsh women’s football team and producer of a WNBA TV show, I want to help create a great professional environment for women. Sports is transformative and fun for both women and men, whether a career in sports is the goal or not,” Reynolds said in a statement. “I am grateful to Deloitte and the hilarious WNBA stars for collaborating with Maximum Effort to create this campaign.”